About Join the Brand
Are you tired of brand partnerships that promise the world but deliver mediocre results?
Do you know your brand or entertainment IP could bring a ton of value to your customers (and your bottom line) with the right partnership, but you’re not sure who to tap or where to start?
Are you looking for an agency that speaks both “brand” and “entertainment” with equal fluency?
If you're ready to create truly strategic partnerships that actually work—the kind that drive revenue, amplify reach, and create authentic, lasting consumer connections, then Join the Brand is for you.
Whether we're identifying the perfect partner, structuring the deal, or managing a campaign or activation from concept to completion, you can trust our team to create and conduct powerful relationships that deliver results that resonate.
You first. Then us.
Hi, I’m Sean, founder & CEO
Growing up in LA, I was a child actor. From a young age, I realized that while I wasn’t meant to be an actor, I love entertainment. There’s nothing more gratifying than giving people something to smile about.
Fast forward a couple of decades, and that early insight led to a full-on career creating partnerships between iconic brands and legendary entertainment IP.
After 25+ years working on both sides of the table, I founded Join the Brand to help companies speak both languages fluently. As your strategic connector and deal architect (and eventually your friend), I’m here to ensure you seamlessly achieve all of your business goals. Because here's what I've learned: when you understand what brands need AND what IP holders need, you can create partnerships that work beautifully for everyone involved.
In Sync Isn’t a Boy Band — It’s Our Mission
With more than two decades of experience leading global promotions, account management, and business development across the entertainment marketing spectrum, our team helps brands and IP holders create harmonious partnerships that keep delivering long after the campaign, event, or activation is over. This includes everything from strategic brand partnerships and celebrity endorsements to product placement, experiential activations, and sponsorships that make sense.
We've worked with Fortune 50 brands seeking cultural relevance and major entertainment properties looking for revenue and marketing firepower. We've structured deals for film studios, television networks, toy companies, retailers, and everyone in between.
But creating great partnerships isn't just about the deal itself. We work collaboratively with other talented partners who help bring these partnerships to life, including:
Marketing & PR agencies
Creative production companies
Event producers
Retail partners
Content creators
Media buyers
Ready to Make Some Noise?
Tell us about your brand, your goals, and what you're trying to achieve. We'll show you how the right partnership can get you there.
